Help Eliminate Smoking from New Movies Rated G, PG and PG-13
Tobacco companies have taken advantage of the powerful influence movies have on people’s behavior to popularize and normalize smoking.
Despite legally binding pledges
from tobacco companies to stop paying cash for brand placement, tobacco brands still appear in movies.
Portrayals of smoking in movies promote the same themes as other tobacco advertising: rebellion, independence, sexiness, wealth, power and celebration.
Rarely do movies depict the realities of smoking - characters suffering from smoke related diseases and the effects of secondhand smoke.
Scientific research confirms that on-screen smoking strongly influences young people to start smoking.
Seventy-five percent of PG-13 rated movies and 40% of movies rated G and PG contain tobacco images.