Help Eliminate Tobacco Industry Sponsorships

Download the Fact Sheet
Tobacco companies sponsor events, individuals, teams and facilities by providing financial support for activities, promotions and services. In turn, they earn brand recognition by being listed as a sponsor or attaching their brand name to the event.

As a result, tobacco brands gain association with sporting events, music concerts and other programs.

Skoal racing

Tobacco companies also contribute financially to events, venues and organizations through corporate giving. Although less visible, their support targets museums, dance troupes, university research and community organizations.

Philip Morris Ballet

 


Through sponsorships, tobacco companies:

Acquire “innocence through association” with organizations and events to legitimize themselves as “good corporate citizens”

Normalize tobacco as a “way of life”

Influence children and teenagers just as other forms of advertising like magazines.

TAKE ACTION NOW

  • Please contact your local partner and inform them of tobacco sponsorships in your area.

  • Refuse tobacco company sponsorship.
  • Visit Sponor/Promo Watch.
  • Take a pledge to NOT accept tobacco company sponsorship for your organization, team, event, venue or company.
  • Let organizations and event organizers that receive tobacco company sponsorship know that you are opposed to this acceptance of tobacco money and urge them to stop doing so.