Help Eliminate Tobacco Industry Promotions
Tobacco company bar and nightclub promotions target young adults, age 18-24, that are susceptible to becoming smokers.
Tobacco companies entice bar owners with financial incentives and bar paraphernalia. They also recruit new smokers with cigarette-sponsored
sweepstakes, contests and even hire people to mingle with the crowd to promote their brands and products.
Tobacco companies have not limited themselves to bars and clubs. They also host freestanding exhibitions as tents, booths and walk-in vehicles at fairs, parades, concerts and other family
events. Although admission to these exhibits is restricted to those 21 and older, the exhibits are usually located in high traffic areas such as midways and attract the attention of youth and
young adults.
Tobacco companies use these tactics to promote their brands and products, to lure new smokers and to obtain personal information for mailing lists used in direct mail campaigns.